About advertising guidelines

Purpose of advertising regulations

If we limit the things that can be advertised on medical institutions' websites, etc., as with other advertising media, there is a risk that the smooth provision of information requested by patients, such as detailed medical care, may be hindered. , restrictions on what can be advertised will be lifted under certain conditions.

Basic concept of prohibited advertisements

According to the provisions of Article 23-50, Paragraph XNUMX of the Act, advertisements with false content may cause patients, etc. to lose the opportunity to receive appropriate medical treatment or receive inappropriate medical care by providing information that is significantly different from the facts. Due to the risk of injury, it is prohibited with penalties.From the same perspective, the following advertisements are prohibited pursuant to the provisions of Article XNUMX-XNUMX, Paragraph XNUMX of the Act and Article XNUMX-XNUMX of the Medical Care Act Enforcement Regulations (Ministry of Health and Welfare Ordinance No. XNUMX of XNUMX; hereinafter referred to as the "Ministerial Ordinance"). has been done.
(i) Comparatively superior advertisement
(ii) Exaggerated advertising
(iii) Advertisements with content that is contrary to public order and morals
(iv) Advertisements of experiences regarding the contents or effects of treatments, etc., based on patient or other person's subjective opinion or hearsay
(v) Advertisements such as photos before or after treatment, etc. that may mislead patients, etc. regarding the content or effects of treatment, etc.

Photographs before or after treatment, etc. that may mislead patients, etc. regarding the content or effects of treatment, etc.

What is stipulated in Article XNUMX-XNUMX, Item XNUMX of the Ministerial Ordinance: ``Photos before or after treatment, etc. that may mislead patients, etc. regarding the content or effects of treatment, etc. must not be advertised.'' This refers to so-called before-and-after photos, etc., but given that the results of treatments, etc. naturally vary depending on the condition of each individual patient, photos that may mislead are not suitable for medical advertisements. It must be unacceptable.Additionally, this does not apply if the pre- or post-operative photographs are accompanied by detailed explanations of the details of treatment, costs, etc. that are normally required, or the main risks of treatment, side effects, etc. To be something.